SerpWorx is an SEO analysis tool and there are many ways it can be used. It was primarily created to speed up your SEO analysis and provide instant total visibility of any site's SEO metrics.
Table of Contents
Whenever you see 2 numbers it always denotes:
Homepage / inner-page
For example - Trust Flow 35 / 28
- Homepage Trust Flow = 35
- Inner-page Trust Flow = 28
For example - Total Links 22.4k / 120
- Links for entire domain = 22.4k
- Links to exact inner page = 120
Majestic SEO provides some of the most fantastic data that is available for SEO practitioners in the whole industry.
Trust Flow
A score based on quality, on a scale between 0-100. Majestic collated many trusted seed sites based on a manual review of the web. This process forms the foundation of Majestic Trust Flow. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questionable links would see a much lower score.
Citation Flow
A score between 0-100 which helps to measure the link equity or "power" the website or link carries. Citation flow is used in conjunction with "Trust Flow". Together the Citation Flow and Trust Flow form the Majestic Flow Metrics algorithm.
Trust Ratio
Trust Flow / Citation Flow = Trust Ratio
The basics behind why the trust ratio works is because, if the Citation Flow is high and the Trust Flow is low, this means that the website being checked has a lot of link equity (or "juice"), but barely any trust from those links. This usually indicates that the site has gained those links from "spammy" areas of the web as they are not close to authoritative sources
Topical Trust Flow
This is a Majestic feature which provides website categorisation. Majestic has now categorised the web so users can see in which industry sector the website has influence.
The Topical Trust Flow helps users find influencers for specific categories and easily determine if a link clean up is required. Topical Trust Flow provides a series of numbers, on a log based scale between 0-100. The number shows the relative influence of a web page, subdomain or root domain in any given topic or category.
Moz provides very important and valuable metrics, and their new link index update for DA (Domain authority) and PA (page authority) is amazing.
Moz Page Authority
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, and dozens of other factors. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across the thousands of search results that they predict against.
Moz Domain Authority
Domain Authority is a score on a 100-point scale. Use Domain Authority when comparing one site to another or tracking the "strength" of your website over time. Moz calculate this metric by combining all link metrics across root domains into a single score.
Moz Spam Score
Moz Spam Score is a metric that indicates how likely a website is to be penalised by the search engines. Websites that provide low value to searchers, as measured by the ratios of content to code, content to external links, external links to internal links, and several other factors, will have a high Spam Score.
You'll need to connect your own ahrefs account with SerpWorx. If you don't have an ahrefs account, then the ahrefs part of the SerpWorx tool will automatically be disabled for you.
Links
Denotes how many inbound links are pointing at the website/webpage. 4.57M means that there are 4.57 million links pointing at the main domain and /39 means that there are 39 links pointing at the webpage that you are currently on.
Anchor Cloud
When searching for the keyword "Web design" 4% of this site's total inbound links all have the exact match keyword "web design" as the anchor text in the backlinks. This means that this site has 6.16k links x 4% = 246 links have the exact match anchor text "web design."
RD (Referring Domains)
Means "Referring Domains." Another way of saying it is how many domains are sending links to the home page and inner pages of the website you are on.
OB (Outbound Links)
Means "Outbound Links" from the webpage that you are on.
URL Rating
URL Rating shows the strength on an individual URL's backlink profile and is measured from 0-100 – with 0 being no authority (for example a brand-new page with no inbound links) and 100 being the highest. This metric has the highest correlation with Google rankings, which means that pages with high UR tend to rank better in search engines.
DR (Domain Rating)
Domain Rating shows the overall strength of a site's backlink profile and is measured from 0-100 – with 0 being no authority (for example a new site with no inbound links) and 100 being the highest. Backlinks from sites with high DR carry more "weight".
CTLD
Stands for: Country Top Level Domain. It shows a user the distribution of which countries the inbound links to the given webpage you are on are from.
Semrush shows users how many keywords a website is showing up for in the top 20 Google search results. You will also see the traffic stats for that keyword and the approximate Cost Per Click in Google for the given keyword.
Semrush KW (keywords)
This metric is fetched live directly from the Semrush API. It represents the total number of keywords a site ranks for in the top 20 positions.
Semrush TFC (traffic)
This metric is a Semrush metric that accurately estimates the total amount of traffic a site is receiving per month based off its keyword positions in Google.
There are also many other Semrush metrics available in SerpWorx when you open the SerpWorx lightbox and navigate to the Semrush section
SerpWorx shows you all the best on-page SEO data too. From heading tags and word count to keyword density and domain age, we show it all!
Wordcount Feature
When you hover over the WC (Word Count) cell you can see what the average page word count is for that search result. The word count is extremely accurate and even counts words inside hidden testimonial sliders and FAQ's etc.
Keyword Density Feature
The keyword density (KD) is shown relative to the search term you have used in Google. When hovering over the keyword density cell you'll see the SERP keyword density average for the keyword you searched for.
Heading Tag Feature
You can easily check what a site's on-page heading tags are without leaving the search results. When any heading tag cell is clicked, a lightbox opens to show you all the on-page data.
See the world's best #SEO metrics straight in the search results - or on any site! Get SerpWorx
All practitioners of SEO know that rankings are determined by a combination of factors and SerpWorx brings you this combination like never before. We give you the very best SEO metrics from the industries most trusted providers.
